Head of Brand Creative Direction

2 weeks ago

London, Greater London, United Kingdom boohoo group Full time

Job Title: Head of Brand Creative Direction

About the Role:

We are seeking an exceptional Creative Director to lead our brand's creative direction across all touchpoints. With a strong background in Art Direction and marketing expertise, you will ensure our creative vision aligns seamlessly with our strategic goals. As the brand guardian, you will oversee the quality and consistency of all marketing assets, both owned and paid.

Key Responsibilities:

  • Campaign Leadership: Develop the vision and messaging for our seven seasonal brand campaigns.
  • Audience Engagement: Craft compelling campaigns that resonate with our target audience using customer insights.
  • Visual Consistency: Lead the graphic approach across all marketing touchpoints, ensuring a cohesive visual identity.
  • Quality Control: Review and critique the creative output of teams across site, print, and digital marketing collateral.
  • Budget Management: Forecast and manage creative budgets in collaboration with the producer.

Requirements:

  • Experience: Leadership level, preferably within the fashion industry.
  • Creative Vision: Strong creative vision that aligns with business objectives.
  • Team Leadership: Proven proficiency in leading a diverse team of creatives.
  • Project Management: Experience in managing creative projects, ensuring alignment with strategic goals.

PACCT Values:

We value Passion, Agile, Commercial, Creative, and Team. Our culture is built on a can-do mindset, embracing change, and using data to drive actions.

Why Boohoo Group?

  • Opportunity to take part in share schemes.
  • Flexible core hours.
  • Benefits supporting your health and wellbeing.
  • Up to 40% discount off our brands.

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