Digital Marketing Strategist

2 weeks ago


London, Greater London, United Kingdom City & Guilds Group Full time

City & Guilds Group is seeking an experienced Digital Marketing Strategist to join our team.

We offer a salary of £42,000 per annum, depending on experience.

The successful candidate will be responsible for planning and executing best-in-class marketing campaigns that inspire colleges, training providers, and HR professionals.

In this role, you will:

  • Develop customer segmentation and work within a brand architecture
  • Create and implement integrated B2B marketing strategy and campaigns
  • Work with product and sales teams to align strategies, campaigns, and executions
  • Create content and collateral that promotes the value proposition to maximise leads for sales

You will have strong commercial and financial acumen, as well as experience in effective marketing.

Our vision is for a world where everyone has the skills and opportunities to succeed. We support almost five million people each year to develop skills that help them into a job, develop on that job, and prepare for their next job.

This is a busy, hands-on role that requires strong communication skills, project management skills, and the ability to work across different business functions.



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