Data Analyst

2 days ago


Windsor, Windsor and Maidenhead, United Kingdom Centrica Full time
About the Role

We are seeking a skilled Data Scientist to join our team at Centrica. As a key member of our econometrics team, you will play a vital role in helping us measure the effectiveness and efficiency of our business strategies.

Responsibilities
  • Work with the current econometrics team to build and update a suite of econometric/MMM models for British Gas and Hive products, providing actionable insights to drive value.
  • Analyse large datasets to quantify the impact of marketing spend on key business outcomes, such as sales, customer acquisition.
  • Assist in ad hoc projects as advised by your line manager and other stakeholders.
  • Interpret analysis to create concise, insightful stakeholder communications (presentations, documentation etc.), developing a narrative that is consistent with the data gathered.
  • Ensure projects and deadlines are met in line with business needs.
Requirements
  • Experience in Big Data analysis, econometrics, statistics, and Marketing Mix Modelling in a professional environment.
  • Good knowledge of media, marketing, pricing, and promotions, and an understanding of their commercial impact.
  • Programming skills, particularly in Eviews, Python, R, or SQL, are advantageous.
  • Highly competent with Microsoft Office, especially Excel, PowerPoint, and Word.
  • Understanding of media planning and buying, and optimisation techniques would be beneficial.
  • Excellent attention to detail.
  • Ability to multitask and coordinate multiple projects at once.
  • Professional communication skills.

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