Digital Marketing Specialist

4 weeks ago


Peterhead, Aberdeenshire, United Kingdom Universal Business Team Full time

About Universal Business Team

We are a leading European brand seeking a driven and creative French Marketing Coordinator to manage our social media presence and drive brand awareness across France.

As a key member of our marketing team, you will be responsible for developing and implementing monthly content plans, engaging with followers, overseeing our LinkedIn presence, preparing e-shots, coordinating marketing materials, managing promo stock, conducting competitor analysis, tracking website and Amazon metrics, and providing ROI analysis for campaigns.

Key responsibilities include:

  • Social Media Content Creation: Develop and implement monthly content plans, posting three times weekly on Instagram to drive brand engagement.
  • Follower Engagement: Engage with followers, respond to messages within 24 hours, and manage interactions to grow brand visibility.
  • LinkedIn Presence: Oversee the company's LinkedIn presence and create engaging content to support brand objectives.
  • e-Shots and Customer Communications: Prepare e-shots and customer communications, ensuring alignment with brand goals.
  • Marketing Materials Coordination: Coordinate marketing materials for stakeholders, including support for exhibitions and events.
  • Promo Stock Management: Manage promo stock during promotions and assist in the organisation of team travel and logistics for events.
  • Competitor Analysis: Conduct competitor analysis and track insights to inform the marketing strategy.
  • Metrics Tracking: Track key website and Amazon metrics, report on marketing spend, and provide ROI analysis for campaigns.
  • Post-Event Analysis: Collate metrics from all marketing channels for reporting to management, ensuring clear insights on performance.

The ideal candidate has native-level fluency in French, proven experience in social media management, and the ability to work collaboratively with cross-functional teams. Salary: €55,000 - €65,000 per annum (dependent on experience).



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