Strategic Marketing Leader
1 week ago
Ambitious marketing leader sought to spearhead a strategic program driving B2B educational content growth through external partnerships. The ideal candidate will own the vision, scope, and delivery of this initiative, leveraging digital advertising expertise to build a best-in-class education network.
About the Role:
- Develop a net new program to create a robust B2B education partnership network
- Design scaled mechanisms for content syndication and co-creation
- Conduct customer research on preferred educational channels, tools, and formats
- Prioritize content development across business goals and customer needs with internal teams
- Explore external partnerships with tool and service providers, industry associations, and government organizations
- Establish key performance indicators (KPIs) to measure success and optimize efforts
Responsibilities:
This is an exciting opportunity for a driven marketer to take ownership of a zero-to-one program, working closely with cross-functional teams to deliver innovative solutions. A strong understanding of digital advertising and passion for building a leading B2B education network are essential for success in this role.
Requirements:
- 5+ years of experience driving creative strategy and execution at an agency or in-house team
- Masters degree
Preferred Qualifications:
- In-depth knowledge of InDesign, Photoshop, Illustrator, and Keynote
- Proven track record of developing cross-functional relationships and driving compelling creative executions
- Experience managing creative teams and presenting concepts to senior executives
Benefits:
- A dynamic work environment with a focus on innovation and collaboration
- A competitive salary range: £80,000 - £110,000 per annum
- Opportunities for professional growth and development within a rapidly expanding organization
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