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Digital Marketing Specialist

4 weeks ago


Cheltenham, Gloucestershire, United Kingdom Rocking Zebra Full time

Role Overview

We are seeking a talented Digital Marketing Executive to help drive the growth of our ecommerce store, two physical retail locations, and a newly launched learning academy. As a key member of our close-knit, ambitious marketing team, you will play a crucial role in enhancing brand awareness, customer acquisition, retention, and engagement.

Key Responsibilities

  • Contribute to overall marketing strategy by generating ideas for campaigns, seasonal initiatives, and content creation.
  • Plan and manage the social media strategy across platforms like Facebook, Instagram, Pinterest, TikTok, and LinkedIn, guiding the Marketing Assistant in content creation and execution.
  • Collaborate with the Video Content Producer to maximize YouTube content strategy and exposure.
  • Lead new social media initiatives aimed at driving KPIs and engagement.
  • Develop and manage influencer relationships, creating and optimizing influencer marketing strategies.
  • Support paid social media ads, assisting with copy and creative assets.
  • Build, execute, and optimize email campaigns and automated email flows, focusing on copy, design, and targeted personas.
  • Segment audiences for both email and SMS marketing campaigns.
  • Monitor and improve email performance, including open rates, click-through rates, and conversions.
  • Regularly report on social media and email campaign performance, making data-driven recommendations and implementing new strategies for growth.
  • Assist with content writing for all forms of marketing activity.
  • Stay informed on industry trends, emerging technologies, and best practices in ecommerce marketing.
  • Carry out additional duties as needed to support the marketing team.

Qualifications/Experience

    • 2-3 years of experience in Digital Marketing.
    • Proficiency in Facebook Ads Manager.
    • Strong background in content creation, social media community management, and knowledge of key social platforms and their audiences.
    • Experience in email marketing and audience segmentation is beneficial.
    • Degree/Diploma in Marketing or a related field.