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Digital Marketing Specialist
4 weeks ago
Role Overview
We are seeking a talented Digital Marketing Executive to help drive the growth of our ecommerce store, two physical retail locations, and a newly launched learning academy. As a key member of our close-knit, ambitious marketing team, you will play a crucial role in enhancing brand awareness, customer acquisition, retention, and engagement.
Key Responsibilities
- Contribute to overall marketing strategy by generating ideas for campaigns, seasonal initiatives, and content creation.
- Plan and manage the social media strategy across platforms like Facebook, Instagram, Pinterest, TikTok, and LinkedIn, guiding the Marketing Assistant in content creation and execution.
- Collaborate with the Video Content Producer to maximize YouTube content strategy and exposure.
- Lead new social media initiatives aimed at driving KPIs and engagement.
- Develop and manage influencer relationships, creating and optimizing influencer marketing strategies.
- Support paid social media ads, assisting with copy and creative assets.
- Build, execute, and optimize email campaigns and automated email flows, focusing on copy, design, and targeted personas.
- Segment audiences for both email and SMS marketing campaigns.
- Monitor and improve email performance, including open rates, click-through rates, and conversions.
- Regularly report on social media and email campaign performance, making data-driven recommendations and implementing new strategies for growth.
- Assist with content writing for all forms of marketing activity.
- Stay informed on industry trends, emerging technologies, and best practices in ecommerce marketing.
- Carry out additional duties as needed to support the marketing team.
Qualifications/Experience
- 2-3 years of experience in Digital Marketing.
- Proficiency in Facebook Ads Manager.
- Strong background in content creation, social media community management, and knowledge of key social platforms and their audiences.
- Experience in email marketing and audience segmentation is beneficial.
- Degree/Diploma in Marketing or a related field.