Senior Account Manager
4 weeks ago
Job Summary
The Senior Account Manager is responsible for driving sales turnover and market share through consistently remaining consumer-focused. They are accountable for achieving this by reflecting a credible and professional brand image to all internal and external consumers at all times, maximising sales through selling, providing excellent service and retail standards, contributing to efficiencies through adhering to store/brand/company procedures and guidelines, understanding daily/weekly targets, ensuring personal awareness of all additional sales avenues, keeping up to date with competitor activities and missed opportunities, effectively leveraging social media to drive the business, protect and enhance the brand image, delivering the brand strategy, planning and implementing local marketing & events initiatives, aligned to retailer activity, delivering excellence in execution of service, being an ambassador for the brand, ensuring all refunds and complaints are managed in line with company guidelines, using digital tools to ensure knowledge is kept up to date, and delivering a consumer recruitment and retention strategy to grow a loyal consumer base.
Operations
The Senior Account Manager is responsible for planning to ensure the delivery of excellent standards at all times, reviewing retail standards on a daily basis, ensuring deliveries, stock movements and associated administration are completed within agreed company timeframes, ensuring all auditable processes and administration are actioned to company guidelines, minimising stock loss by ensuring all company security policies and procedures are implemented correctly and followed, creating and maintaining a safe working environment for consumers, and ensuring all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.
Commerciality
The Senior Account Manager is responsible for managing daily replenishment, taking appropriate action where necessary, maximising sales performance by utilising all commercial reports before making commercial decisions, planning and delivering the visual merchandising layout, identifying stock package issues and taking corrective action, effectively managing all promotions and discounts, and identifying trends and making suggestions to enhance product performance.
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