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Lead UX Designer
1 month ago
Betfred Technology Limited is a leading provider of innovative betting and gaming solutions. Our mission is to deliver exceptional user experiences that drive business success.
We recently migrated our customers to a proprietary platform, enabling us to pioneer new products and drive advanced technologies. This presents a unique opportunity for a skilled UX Designer to shape the future of our digital landscape.
Job PurposeThe Lead UX Designer will lead UX work on high-profile feature developments across all Betfred digital touchpoints, including web, mobile, and retail platforms. This role requires a senior figure within the UX and wider product teams, responsible for shaping effective product design processes and identifying new product development opportunities.
Key Responsibilities- Lead product design for high-profile projects, involving discovery work, insight gathering, concept development, and prototyping final high-fidelity outputs.
- Connect dots across product areas and business units to explore and uncover new or growing product opportunities.
- Provide creative direction and mentorship to junior team members, fostering a culture of creativity, high performance, and design excellence.
- Critique and guide team outputs, running effective workshare sessions to optimize outcomes.
- Collaborate with the BI, analytics, and CRO teams to harness customer insights and drive design decision-making.
- Conduct user research and usability testing to inform design decisions and improve the user experience.
- Build strong relationships with stakeholders to drive design strategy and ensure alignment with business objectives.
- Bachelor's degree in a relevant field (e.g., Interaction Design, Human-Computer Interaction, Graphic Design, or equivalent practical experience).
- 10+ years' experience in a lead or senior role, with a strong portfolio of high-impact projects.
- Expertise in UX design software applications (Figma and Adobe Creative Cloud) and UX research tools (Quantum Metrics, UserZoom, Userberry, Lean UX research methods).
- Competitive salary (£65,000 - £80,000 per annum, depending on experience).
- Flexible working hours (start between 7am and 10am).
- Enhanced benefits package, including bonuses, pension contributions, and family support.
- Opportunities for professional growth and development.