Content Creator for Life Sciences

3 weeks ago

London, Greater London, United Kingdom Meet Full time
About Meet

Meet is a global recruitment company with offices in London, New York City, San Francisco, Berlin, North Carolina, and San Diego. Our clients are top Medical Device companies, Pharma, Biotech, and Contract Research Organizations (CROs).

We offer professionals the opportunity to work in a fast-paced sales environment with hands-on onboarding, continuous support, career development opportunities, and more.

Job Description

The Content Executive will create engaging content across various channels. This role involves copywriting, taking ownership of Meet's distinct voice, and delivering content that resonates with our audiences and communities in Life Sciences.

The goal is to showcase Meet's values in every word, creating conversations that lead to conversions.

Responsibilities
  • Develop well-researched and compelling written content for webpages, blogs, social media, email campaigns, white papers, brochures, sales collateral, and the monthly LinkedIn newsletter.
  • Manage the distribution and re-purposing of content to ensure maximum reach and engagement across social channels.
  • Collaborate with the Growth Marketing Manager and Community Lead to develop a comprehensive content calendar promoting Meet's Talent Solutions, Values, and Communities.
  • Align content with identified Account Based Marketing campaigns with New Business and Delivery teams.
  • Ensure content consistently aligns with our approach to inclusivity and EDE&I, championing the people that work in Life Sciences from all walks of life.

Key Responsibilities include:

  • Agree and meet content deadlines to ensure consistency and frequency of messaging.
  • Liaise with third-parties to ensure technical website content delivers SEO results.
  • Collaborate with cross-functional teams, namely Talent, to ensure marketing content integrates into broader causes, campaigns, and initiatives.
  • Work closely with the Community Lead to bring content to life in multi-video formats for appropriate channels.
  • Proactively identify new and innovative ideas by staying up-to-date with industry advancements, content marketing trends, and Life Sciences news.
  • Continuously monitor, audit, and evaluate content providing insights and recommendations for continuous improvement.
Expected Outcomes
  • Increase Engagement: Achieve a minimum 5% increase in social media engagement (followers, likes, shares, comments) month-on-month.
  • Content Reach: Ensure each content piece repurposed into multiple formats reaches a cumulative audience of at least 10,000 people monthly across platforms (social media, email, and blog).
  • Lead Generation and Conversion: Generate at least 5 new qualified leads per month directly attributable to content assets such as white papers, blog posts, or newsletters.
  • Brand Awareness: Increase traffic to key landing pages (content-related) by 15% over the next 6 months, with a focus on blog and resource sections.
  • Collaborative Success: Achieve 80% adherence to the content calendar deadlines, ensuring all campaigns, newsletters, and sales materials are delivered on time.
Benefits
  • Award-winning culture.
  • Uncapped commission structure with no draws or thresholds.
  • Continuous training and career development opportunities.
  • Hybrid role with 3 days in-office work per week in London.
Salary and Location

The base salary range for this role is between £32,000-£35,000 dependent on years of experience. The role is based in London with occasional travel to other office locations.

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