Senior Product Marketing Manager
2 weeks ago
Key Responsibilities:
As a Senior Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies for Backbase's Retail Banking & Wealth solutions. This includes creating compelling product positioning, messaging, and value propositions that resonate with our target audience.
What You'll Do:
- Become the subject matter expert in Backbase's products and solutions for the Retail Banking & Wealth space
- Create differentiated go-to-market strategies and plans that drive business growth and customer engagement
- Collaborate with cross-functional teams to develop content, campaigns, and sales enablement materials that support our go-to-market initiatives
- Manage and analyze market trends, customer needs, and competitor activity to inform our go-to-market strategies
Requirements:
- 4+ years of experience in product marketing or a related field
- Proven track record of developing and executing successful go-to-market strategies
- Strong understanding of the Retail Banking & Wealth market and customer needs
- Excellent communication, collaboration, and project management skills
About Backbase:
Backbase is a leading provider of digital banking solutions for Retail Banking & Wealth. We enable financial institutions to deliver exceptional customer experiences through our intuitive, user-friendly, and highly secure products.
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