Senior Product Marketing Manager

2 weeks ago


Leeds, Leeds, United Kingdom Backbase Full time

Key Responsibilities:

As a Senior Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies for Backbase's Retail Banking & Wealth solutions. This includes creating compelling product positioning, messaging, and value propositions that resonate with our target audience.

What You'll Do:

  • Become the subject matter expert in Backbase's products and solutions for the Retail Banking & Wealth space
  • Create differentiated go-to-market strategies and plans that drive business growth and customer engagement
  • Collaborate with cross-functional teams to develop content, campaigns, and sales enablement materials that support our go-to-market initiatives
  • Manage and analyze market trends, customer needs, and competitor activity to inform our go-to-market strategies

Requirements:

  • 4+ years of experience in product marketing or a related field
  • Proven track record of developing and executing successful go-to-market strategies
  • Strong understanding of the Retail Banking & Wealth market and customer needs
  • Excellent communication, collaboration, and project management skills

About Backbase:

Backbase is a leading provider of digital banking solutions for Retail Banking & Wealth. We enable financial institutions to deliver exceptional customer experiences through our intuitive, user-friendly, and highly secure products.



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