Paid Media Lead
6 hours ago
CV-Library is a fast-growing digital brand in the UK, and we're looking for a Paid Media Lead to join our team. This is a fantastic opportunity to work with a super-charged business and a team of entrepreneurial digital specialists.
About the Role:
The successful candidate will be responsible for owning our paid media offering across Meta, developing new services and managing campaigns to ensure ongoing success for our ecommerce sites across different brands.
This is a role for a driven and results-driven individual who is not afraid to try new things and bring fresh thinking to the table when looking at advertising spend. You will be responsible for data analysis and strategy execution, which will directly feed into overall growth goals and strategy.
Key Responsibilities:
- Audit existing campaigns to identify areas for improvement and create strategies to increase ecommerce goals.
- Manage paid acquisition across multiple brands, including budget planning and campaign structure.
- Conduct keyword research and optimise XML/CSV product feeds in Merchant Centre.
- Maintain meticulous records of budgets and forecasts for advertising spend.
- Provide recommendations for split tests and other optimisations to improve performance.
- Work closely with the development team to improve landing page experiences and creative team for display ads where required.
Requirements:
- At least 2-3 years' experience managing multiple advertising accounts or brands and adhering to budgets.
- Confidence in creating and presenting performance reports and delivering them to stakeholders.
- Strong analytical skills to turn data sets and insights into actionable tasks.
- Strong attention to detail, organisational skills, and project management skills.
- Commercially-minded, assisting with the growth of paid advertising - possibly in an agency model.
Salary: £45,000 - £55,000 per annum.
Benefits:
- Ambitious and hungry team.
- Well-rewarded employees.
- Team nights out.
- Overseas trips fully expensed.
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