Marketing Director for Manufacturing and Engineering Industries

3 days ago


Twickenham, United Kingdom Easyfairs Full time

About Us

At Easyfairs, we are passionate about fostering a diverse, equitable, and inclusive environment for our team to thrive in.

We are looking for a highly skilled Marketing Director to join our team and lead the marketing efforts for our Advanced Engineering and Southern Manufacturing & Electronics events.

The successful candidate will have proven experience in marketing, ideally in events or a similar industry, and expertise in both digital and traditional marketing channels.

About the Role

This is an excellent opportunity to drive growth through innovative marketing strategies and be part of a forward-thinking team.

The role involves developing and implementing comprehensive marketing plans, managing budgets, and tracking and analysing campaign performance using metrics and KPIs.

The estimated salary for this position is £70,000 - £90,000 per annum, depending on experience.

Key Responsibilities

  • Develop and implement comprehensive marketing plans for Advanced Engineering and Southern Manufacturing & Electronics events.
  • Manage budgets and ensure spend is aligned with strategic priorities.
  • Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement.
  • Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation.
  • Collaborate with external agencies and freelancers as needed to produce high-quality creative content.
  • Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement.
  • Manage a team of Marketing Executives, Assistants, and Interns to drive the campaigns forward, maintain community connections, and deliver successful events.


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