Personalised Marketing Expert

7 days ago


Glasgow, Glasgow City, United Kingdom Search Full time

Personalised Marketing Expert:

We are seeking a highly skilled Personalised Marketing Expert to join our team on a 9-month maternity cover. This role offers flexibility, the chance to work remotely, and a competitive day rate of 240 per day.

The successful candidate will be responsible for developing and implementing targeted marketing campaigns that drive customer engagement and growth. You will work closely with internal teams to leverage data analytics and create meaningful customer experiences.



About the Role:

This is an exciting opportunity for a Personalised Marketing Expert to join our dynamic team. You will be responsible for managing end-to-end customer engagement, from prospecting to sale and ongoing support.

You will work primarily with individual health customers (B2C), supporting a small, high-value database of 50-60k members. You will collaborate with the broker marketing team to develop targeted communications, manage CRM strategies, and ensure that customers feel valued and engaged throughout their journey.

The ideal candidate will have expertise in campaign strategy, data-driven decision making, and commercial awareness. You will also have a proven track record of delivering results and a keen ability to translate big data trends into actionable insights.

We welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age.



Key Responsibilities:
  • Develop and implement targeted marketing campaigns to drive customer engagement and growth.
  • Collaborate with internal teams, including the broker marketing team, to ensure seamless customer experiences.
  • Analyse customer data to drive engagement and better understand customer needs, making strategic recommendations for future campaigns.


What We're Looking For:
  • Top Skills & Experience:
    • Customer Relationship Marketing (CRM) and targeted marketing
    • Expertise in campaign strategy and data-driven decision making
    • Commercially aware, with a keen ability to translate big data trends into actionable insights
    • Proven ability to deliver results, with a track record of success
  • Additional Requirements:
    • Experience in CRM, particularly with tools like Eloquent
    • A love for working with data analytic to drive behavioural change
    • No prior health-care or insurance experience required (experience in retail or similar industries is valuable)
    • Willingness to travel to Glasgow and London a few times during the contract


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