Ecommerce Director

3 weeks ago

London, Greater London, United Kingdom PENHALIGON'S Full time

We are seeking a seasoned Ecommerce Director to lead our global digital commerce business at Penhaligon's. As a key member of our broader Digital team, you will drive the brand's growth and success in the e-commerce space.

Key Responsibilities:

  • Develop and execute a global e-commerce strategy aligned with the brand's vision and goals.
  • Manage and optimize the e-commerce P&L in conjunction with the Ecommerce Director.
  • Lead the innovation roadmap and ensure smooth execution of new site platform launches.
  • Identify new market opportunities and lead market entry initiatives.
  • Define site enhancements and projects to optimize customer experience across the entire journey.
  • Manage a team of 3 that develop and own trading, content, and merchandising plans.
  • Deliver sales and conversion targets against budget, working closely with finance to align on commercial forecasts.
  • Supervise product forecasting in conjunction with demand planning.
  • Ensure onsite product presentation, visibility, and navigation standards are maintained with maximum product exposure across the website and marketing channels.
  • Define and implement continuous reporting and analysis on conversion, engagement, and success metrics.
  • Oversee the trading calendar and support tactical opportunities to ensure targets are met.
  • Identify new opportunities to enhance the consumer experience and create immersive brand engagement.
  • Stay up-to-date with industry developments and proactively share and advocate the use of new and relevant features and tools.
  • Hold in-depth knowledge of the tools/systems and provide requirements to the tech teams to develop them and achieve results.
  • Be a key business stakeholder for web enhancements and improvements, influencing and advising on the digital product, A/B testing, and insights roadmap.
  • Understand the customer at a channel level and their respective end-to-end buying cycles to 'problem solve' and address necessary barriers to purchase.

Desired Skills & Experience:

  • Strong experience leading and growing DTC businesses and teams.
  • An experienced commercial leader ideally in the Luxury, Beauty, or Consumer Goods industries.
  • Excellent verbal and written communication skills.
  • Good analytical skills to support data-led decision making.
  • Hands-on professional with a strategic mindset, capable of delivering an ambitious, yet achievable trading plan.
  • A firm grasp on supporting technologies and e-commerce fundamentals.
  • Excellent stakeholder management and presentation skills.
  • Provide strong, inspiring leadership and develop team through leading by example, maintaining passion and excitement for the brand and business.
  • Experience managing P&L.
  • Strong cross-functional leadership skills with partnership experience across functional teams.

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