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International Lifecycle Marketing Manager, Zero Trust Access
2 months ago
Job Summary:
Cisco is seeking a highly skilled International Lifecycle Marketing Manager, Zero Trust Access to join our team. As a key member of our marketing organization, you will be responsible for developing and executing comprehensive marketing programs to drive growth for our zero trust portfolio.
About the Role:
- Develop and implement integrated Account-Based Marketing (ABM) campaigns that align with our global marketing strategy and business objectives for zero trust access.
- Collaborate with global marketing teams to ensure campaigns are tailored to local markets while maintaining global consistency.
- Manage the end-to-end campaign process, including planning, execution, monitoring, and analysis.
- Coordinate with internal and external stakeholders, including creative agencies, media partners, and digital marketing teams, to deliver high-impact campaigns.
- Utilize data-driven insights to optimize campaign performance and drive continuous improvement.
- Monitor and report on campaign performance metrics, providing actionable recommendations for future campaigns.
- Ensure all campaigns are delivered on time, within budget, and meet quality standards.
- Stay up-to-date with industry trends, emerging technologies, and best practices in global marketing.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus.
- 5+ years of experience in marketing, with a focus on product marketing or integrated campaign management.
- Excellent project management skills, with the ability to manage multiple projects simultaneously.
- Strong analytical skills and experience with marketing analytics tools.
- Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Ability to think strategically and creatively to solve complex marketing challenges.
- Experience with ABM strategies and tools, and a proven ability to drive results through targeted marketing efforts.
Preferred Qualifications:
- Experience in cybersecurity
- Proficiency in marketing automation platforms and CRM systems.
- Knowledge of SEO and SEM best practices.
- Multilingual capabilities are a plus.
