Senior Performance Marketing Manager

4 weeks ago


Henley on Thames, Oxfordshire, United Kingdom Bugaboo Full time

About the Role

Bugaboo is seeking a Senior Performance Marketing Manager to join our team in the Europe cluster. As a key member of our marketing team, you will be responsible for shaping and delivering the performance marketing strategy, driving brand awareness and consideration, and ultimately delivering ecommerce sales.

Key Responsibilities

  • Develop and execute paid media campaigns across Paid Search, Paid Social, and Display, ensuring strong ROI against agreed targets and business goals.
  • Work closely with local ecommerce teams to track sales performance and identify opportunities and risks, adapting performance plans accordingly.
  • Lead and develop the CRM strategy for the cluster, partnering with the global CRM team to optimize segmentation, lifecycle programs, and reporting, ultimately improving performance.
  • Own the affiliate marketing program, driving qualitative traffic to websites and adapting to different market needs as required.
  • Support the e-tail team in driving performance in online accounts, including Amazon and Shop Direct.
  • Drive thorough test and learn initiatives to optimize campaign performance, ensuring budget is allocated and spent efficiently across each market and channel.
  • Identify opportunities to further develop solutions for marketing channels, including improvements to current processes and ways of working.

Requirements

You are an enthusiastic, forward-thinking, and data-driven performance marketing manager with 10+ years of experience in a broad digital role and at least 3 at management level. With a proven track record of delivering results, you have an in-depth understanding of the online advertising ecosystem, affiliate marketing, and CRM. You will need a hands-on approach and the ability to manage a number of stakeholders.

You have fluent English language skills, as Bugaboo is an international company. You relate openly and comfortably with diverse groups of people and gain the confidence and trust of others through honesty, integrity, and authenticity.

What We Offer

  • An enthusiastic team of friendly, driven colleagues with a love for our mission and brand.
  • An inspirational, fast-growing international work environment in which you can make a difference and develop yourself further.
  • Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching, and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough.
  • Holiday swap (you are free to exchange a public holiday for another day that is more important to you).
  • Eligible to participate in Bugaboo's bonus plan.
  • Flexible and hybrid working and the opportunity to work from anywhere 8 weeks of the year.
  • Bugaboo friends & family discount.
  • 23 annual leave days per calendar year and an additional day for every year of service.


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