Content Creation Lead
2 days ago
Be-Resourcing Job Opportunity:
We are seeking a highly skilled and experienced Content Creation Lead to join our team at Be-Resourcing. As a key member of our leadership team, you will play a pivotal role in driving brand awareness, generating demand, and supporting sales efforts through targeted campaigns and effective market positioning.
Key Responsibilities:
- Developing and delivering a marketing strategy to attract leads from new business and existing customers.
- Building and delivering content-based lead generation and nurturing campaigns to surpass revenue targets.
- Monitoring and managing all leads including verification/qualification and lead nurturing.
- Nurturing leads (including holding initial conversations) to qualify prospective customers up to the point that they can be handed over to sales.
- Coordinating with internal and external stakeholders to arrange and schedule demonstrations for qualified leads as needed.
- Writing rich content that attracts a qualified audience (including blog posts, case studies, eBooks, articles etc.), from conception to delivery - with a focus on long-form pieces.
- Producing video materials for product demonstrations using video editing software.
- Promoting content through a number of digital channels including email, social media, SEO and the company website.
- Organising and executing all events including our annual user group event and company webinars.
- Monitoring and managing all marketing performance using our chosen marketing automation platform.
Requirements:
- A Bachelor's Degree (at a 2:1 grade or above) in a Marketing, Business or English related subject.
- A minimum of 5 years' experience in a B2B, content marketing focused role, including -
- Experience of building sales pipeline via market, customer and competitor awareness / intelligence / analysis
- Proven experience in a content creation role
- Experience of lead qualification and nurturing
- Ability to convey complex ideas in a clear, concise manner through producing written materials (blogs, case studies etc.).
- Excellent project management skills with proven ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills, interpersonal and presentation skills
- Ability to effectively interface with senior management, product teams, external agencies and customers.
- Demonstrable passion for building relationships and supporting sales activity.
- Must have current valid UK driving licence.
- Must be able to travel internationally, e.g. to attend trade events.
Salary: £60,000 - £80,000 per annum
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