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Head of Brand and Content Strategist

2 months ago

London, Greater London, United Kingdom OLIVER Agency Full time

Job Summary

OLIVER Agency is seeking a highly experienced and innovative Head of Brand and Content to lead our client's Brand and Content marketing pillar forward within their Healthcare division. As a key player in our client's business, you will be responsible for delivering an excellent brand experience across all touchpoints, focusing on audience development, growing and engaging our audience through the new brand, brand marketing, content marketing, organic social and PR.

Key Responsibilities

  • Lead brand, content, and PR initiatives to drive business growth and engagement.
  • Govern and standardize our client's brand across the portfolio and events.
  • Own the healthcare brand and act as the voice of the brand.
  • Collaborate with content and editorial teams, digital marketing, and product marketing to grow audiences and increase brand engagement.
  • Develop and lead cross-brand messaging and campaigns.
  • Manage the main healthcare portfolio website and spearhead TOF activity for multi-product benefit.
  • Create effective agency partnerships to deliver award-winning brand campaigns.
  • Foster and promote team development and progression within the dedicated Digital Centre of Excellence.
  • Act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change.
  • Work closely with our Senior Leadership Team, our client's senior team, the marketing and sales teams, and external partners and stakeholders, to ensure that the brand and content strategy aligns with the business objectives and supports the growth and retention of customers and audiences.
  • Drive innovation and excellence in content creation and delivery, leveraging data, insights, and best practices, to ensure that the content is relevant, timely, and effective.

Requirements

  • 10+ years of relevant digital marketing experience in leading an evolving brand from being a nascent to a mature digital player.
  • Proven experience and success in leading brand and content strategy for a large and complex organisation, preferably in the healthcare or events sector.
  • Excellent leadership and management skills, and the ability to inspire, coach, and develop a diverse and high-performing team.
  • A passion for creating and delivering engaging and impactful content that resonates with customers and audiences across multiple channels and platforms.
  • A data-driven and customer-centric approach to content strategy, and the ability to measure and evaluate the performance and impact of content.
  • A creative and innovative mindset, and the willingness to experiment and try new things.
  • The know-how to develop new digital propositions and the ability to create robust test and learn programmes.
  • A solid understanding of all digital channels and how they work in a B2B context, including Website and SEO, PPC, Content Marketing, Social-Media and Email Marketing.
  • The gravitas to be the digital expert in the room and the experience working closely with other external agencies and partners.
  • An analytical thinker who can get the best out of in-house data analysts and strategists.
  • A results-driven mindset with a proven track record in delivering commercial success (digital, marketing & commercial KPIs) and understanding the importance and impact of effective reporting.
  • The understanding of the digital marketing ecosystem and how to drive the best efforts of the resources available - understanding how things are pieced together, and how a content strategy fits in with SEO and PPC efforts – with the goal of driving traffic and converting leads.
  • A lifelong learner and a commitment to staying ahead in the field.

What We Offer

  • Potential overseas travel on an ad-hoc basis.
  • Experience of building and sustaining meaningful client partnerships whilst maintaining a strong commercial focus.
  • C-suite client management experience.
  • Experience in building a brand's presence online through digital public relations - including getting featured in digital media, influencer collaborations, and online reputation management.
  • Excellent communication skills to be able to robustly create and present solutions and strategies to clients, and continually cascade knowledge / news throughout immediate teams and the wider business.

OLIVER Agency

OLIVER Agency is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We have been appointed to partner with one of our clients, an internationally known B2B organisation in the event sector, to drive their Brand and Content marketing pillar forward within their Healthcare division.