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Paid Media Manager

2 months ago

Crewe, United Kingdom Radius Full time
{"title": "Paid Media Manager", "description": "Role Overview

At Radius, we are seeking an experienced Paid Media Manager to join our digital marketing team. As a key member of our team, you will be responsible for planning, executing, and optimizing our paid media campaigns across multiple channels and global markets.

Key Responsibilities:

  • Campaign Strategy and Planning:
  1. Develop and implement comprehensive paid media strategies that focus on generating high-quality leads and achieving a strong ROI.
  2. Identify and target key audience segments to maximize our campaign efficiencies and effectiveness.
  3. Manage our budget allocation across various platforms, including Google, Microsoft, Meta, and more.
Lead Generation:
  1. Design and execute lead generation campaigns that drive qualified leads into the sales funnel.
  2. Work closely with our CRO & UX teams to optimize landing pages, ad creatives, and CTAs to improve conversion rates and reduce cost-per-lead.
  3. Work closely with the sales and commercial teams to ensure seamless lead handoff through every stage of the lead funnel.
Campaign Management:
  1. Oversee the day-to-day management of paid media campaigns, including ad creation, targeting, bidding strategies, and performance monitoring.
  2. Conduct A/B testing on ad creatives, landing pages, and audience segments to continually improve campaign performance.
  3. Use analytics tools to track, report, and analyze the effectiveness of paid media campaigns against lead generation goals.
ROI Optimization:
  1. Continuously optimize campaigns to maximize ROI, focusing on key metrics such as cost-per-acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV).
  2. Implement strategies to improve the efficiency of ad spend, ensuring that spend investment contributes to business growth.
Collaboration and Reporting:
  1. Collaborate with content, SEO, and creative teams to align paid media efforts with broader marketing objectives.
  2. Regularly report on campaign performance, providing insights and recommendations to the marketing leadership team.
  3. Stay up to date with the latest trends and best practices in paid media and digital marketing.
Team Management:
  1. Lead, mentor, and develop a team of paid media specialists, fostering a collaborative and results-oriented environment.
  2. Assign tasks, set performance goals, and conduct regular performance reviews to ensure team members are meeting their objectives.
  3. Provide ongoing training and development opportunities to keep the team updated on the latest trends, tools, and best practices in paid media.

We offer a highly competitive salary, pathways to career progression, opportunities to be responsible for your own marketing initiatives, an innovative, technology-driven culture, and training & development opportunities.

Required Skills and Qualifications:

  • Experience: 3+ years of experience in managing paid media campaigns, with a proven track record in lead generation and ROI optimization.
  • Technical Skills: Proficiency in digital advertising platforms, including Google Ads, Meta Ads, MS Ad. Strong knowledge of analytics tools like Google Analytics, SEMrush, and other relevant software.
  • Analytical Mindset: Strong analytical skills with the ability to interpret data, generate actionable insights, and make data-driven decisions.
  • Budget Management: Experience managing substantial media budgets with a focus on achieving optimal ROI.
  • Creative Thinking: Ability to create compelling ad creatives and landing pages that drive conversions.
  • Collaboration: Excellent communication skills with the ability to work cross-functionally with other teams.

Why Work with Us?

  • Growth Opportunity: Be part of a dynamic team where your contributions directly impact the company's success.
  • Innovative Environment: Work in a technology-driven environment that encourages creativity and innovation.
  • Competitive Salary: Competitive salary package along with a performance-based bonus. 22 days holiday plus bank holidays (increasing with each year of service to a maximum of 25)
  • Learning and Development: Access to ongoing training and development opportunities to further your career.
  • Newly built Global Headquarters: With onsite gym, breakout rooms, canteen facilities, pool table, play station, and table tennis.
  • Fantastic Perks: Service awards, cycle to work schemes, employee fuel card*, referral programs, employee assistance programs, discounts on travel, entertainment, and restaurants to name but a few.
  • We Have You Covered: Life assurance, pension schemes, and company sick pay.

Still Curious?

If you feel we are a good match for each other, you can apply online now.

Radius is an equal opportunities employer. We are committed to welcoming people regardless of age, disability, gender identity, race, faith or belief, sexual orientation, or socioeconomic background.

We do not accept speculative agency CVs. Any CV received by Radius will be treated as a gift and not eligible for an agency fee. PSL agencies should only send CVs if authorized to do so by HR.

N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.

"}