Digital Marketing CRM Strategy Manager

3 days ago


Poole, Poole, United Kingdom Muc-Off Full time

We are seeking an experienced Digital Marketing and CRM Manager to join our team at Muc-Off, a leading supplier of specialist cycling cleaning and maintenance products in the UK.

This is an exciting opportunity for a digital leader to drive our digital marketing and customer relationship management strategy globally, focusing on growth, customer engagement, and revenue.

Key Responsibilities:

  • Develop and implement a comprehensive digital marketing strategy to drive traffic, engagement, and conversion across our websites and social media channels.
  • Lead the management of our performance marketing agency, setting targets and scrutinizing the performance of our paid channels, including Meta, Google, TikTok, and Microsoft.
  • Own the development and implementation of a global CRM strategy, focusing on data-driven decision-making, customer segmentation, and personalized communication.
  • Work closely with our design and content teams to create compelling ads, email campaigns, and social media content that drives engagement and conversion.
  • Lead on-site SEO initiatives, building a strategy and reporting on success.

Requirements:

  • Extensive experience in digital marketing acquisition and retention strategy.
  • Ability to influence and drive the digital agenda across design, content, marketing, and sales functions.
  • Proven experience managing external agencies and tools, including Shopify, Klaviyo, and Google marketing tools.
  • Expert knowledge of consumer CRM and email marketing strategies, including automations and flows.
  • Strong digital marketing knowledge, including SEO, PPC, UGC, and CRM.
  • Experience in content reporting, including KPI measurement and CRO recommendations.
  • Expert knowledge of the marketing funnel and ad creative design.

What We Offer:

  • 33 days holiday, inclusive of UK bank holidays, increasing with length of service.
  • Hybrid working – 3 days in the office and 2 working from home.
  • Early finish on a Friday (unless pre-agreed to cover chat).
  • Employee Assistance Programme.
  • Eye Care Voucher Scheme.
  • Cycle to Work Scheme.
  • Fresh fruit and biscuits each day.
  • Chill out areas, showers, and a secure area to store your bike.
  • Pension contributions.
  • An awesome opportunity to work with a local and widely recognized Brand.
  • A cool, casual, energetic, and fully branded-up working environment.
  • Excellent staff discount on Muc-Off products.

About Muc-Off:

Muc-Off is a leading supplier of specialist cycling cleaning and maintenance products in the UK, with a strong presence in the European, Asian, and North American markets. We are a rapidly growing, innovative British business that values our employees and offers a dynamic working environment.

How to Apply:

Please submit your application, including your resume and a cover letter, to [insert contact information].



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