Digital Marketing CRM Strategy Manager
3 days ago
We are seeking an experienced Digital Marketing and CRM Manager to join our team at Muc-Off, a leading supplier of specialist cycling cleaning and maintenance products in the UK.
This is an exciting opportunity for a digital leader to drive our digital marketing and customer relationship management strategy globally, focusing on growth, customer engagement, and revenue.
Key Responsibilities:
- Develop and implement a comprehensive digital marketing strategy to drive traffic, engagement, and conversion across our websites and social media channels.
- Lead the management of our performance marketing agency, setting targets and scrutinizing the performance of our paid channels, including Meta, Google, TikTok, and Microsoft.
- Own the development and implementation of a global CRM strategy, focusing on data-driven decision-making, customer segmentation, and personalized communication.
- Work closely with our design and content teams to create compelling ads, email campaigns, and social media content that drives engagement and conversion.
- Lead on-site SEO initiatives, building a strategy and reporting on success.
Requirements:
- Extensive experience in digital marketing acquisition and retention strategy.
- Ability to influence and drive the digital agenda across design, content, marketing, and sales functions.
- Proven experience managing external agencies and tools, including Shopify, Klaviyo, and Google marketing tools.
- Expert knowledge of consumer CRM and email marketing strategies, including automations and flows.
- Strong digital marketing knowledge, including SEO, PPC, UGC, and CRM.
- Experience in content reporting, including KPI measurement and CRO recommendations.
- Expert knowledge of the marketing funnel and ad creative design.
What We Offer:
- 33 days holiday, inclusive of UK bank holidays, increasing with length of service.
- Hybrid working – 3 days in the office and 2 working from home.
- Early finish on a Friday (unless pre-agreed to cover chat).
- Employee Assistance Programme.
- Eye Care Voucher Scheme.
- Cycle to Work Scheme.
- Fresh fruit and biscuits each day.
- Chill out areas, showers, and a secure area to store your bike.
- Pension contributions.
- An awesome opportunity to work with a local and widely recognized Brand.
- A cool, casual, energetic, and fully branded-up working environment.
- Excellent staff discount on Muc-Off products.
About Muc-Off:
Muc-Off is a leading supplier of specialist cycling cleaning and maintenance products in the UK, with a strong presence in the European, Asian, and North American markets. We are a rapidly growing, innovative British business that values our employees and offers a dynamic working environment.
How to Apply:
Please submit your application, including your resume and a cover letter, to [insert contact information].
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