Digital Storyteller and Community Engagement Lead

1 week ago


London, Greater London, United Kingdom British Red Cross Full time
About The British Red Cross

We are a humanitarian organization that provides emergency assistance, disaster relief, and education in the United Kingdom. Our mission is to help people affected by crisis and conflict.

Salary & Benefits

The successful candidate will be offered an estimated salary of £40,000-£50,000 per annum, depending on experience. In addition to this, we offer a range of benefits including:

  • Holidays: 25 days annual leave (including bank holidays) + option to buy extra days.
  • Pension scheme: Up to 5% contributory pension.
  • Flexible working: We do our best to accommodate your preferred work style.
  • Learning & Development: Wide range of career opportunities + comprehensive learning.
  • Discounts: Access to Blue Light Discount Card and employee benefits platform.
  • Wellbeing Assistance: Access to mental health and wellbeing assistance.
  • Team Working: Champion our mission in a collaborative team.
  • CycleWork: Lease a bicycle through the scheme.
  • Season ticket loan: Interest-free loan for commuting expenses.
Job Description

This is a key role within our Communications and External Affairs Team, responsible for developing and implementing social media strategies to engage with supporters and promote the work of the British Red Cross. The ideal candidate will have a strong understanding of social media platforms and how brands can use them to build engagement and drive action.

Key Responsibilities

The successful candidate will be responsible for:

  • Developing and managing our corporate social media accounts, building engagement and encouraging people to join the British Red Cross movement through topical, creative content and messaging.
  • Responding with speed, confidence and political sensitivity to emerging events, crisis and relevant items on the news agenda, to positively position the work of the British Red Cross.
  • Managing integrated social media campaigns alongside day-to-day activities, supporting wider organisational objectives.
  • Regularly reporting on social media activity, using this data to improve our output and to mark and evaluate our ability to reach target audiences and drive actions.
  • Overseeing updates of and dissemination of social media guidelines for the entire organisation, including advice and training for volunteers and staff.
  • Managing reputational risks on social media channels and advising on the social media aspects of risks to the Director of Media & Corporate Communications.
Requirements

To be considered for this role, you will need to have:

  • A strong conception of social media platforms and how brands can engage audiences through social content.
  • Substantial experience of and proven ability to manage and develop an organisation's social media channels.
  • Confidence with owned channel social media analytics and insight tools like Brandwatch.
  • Strong influencing skills including persuasive speaking and presentation skills and writing skills.
  • Experience of how to positively portray people with lived experience and provide them with an empowered role in the storytelling process.
  • Adapts to changing and/or new, sudden onset demands revising plans, content, and approaches as needed.
  • Team or major project management experience.
We Welcome Applications from Diverse Backgrounds

We particularly welcome applications from candidates of diverse backgrounds and those with lived experience relevant to our work. At the British Red Cross, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff and volunteers.



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