Digital Media Strategist

2 weeks ago

London, Greater London, United Kingdom Rapha Full time

**Job Title:** Digital Media Strategist

About Rapha:

Rapha is a leading cycling clothing and accessories brand that inspires people to live by bike. We're passionate about creating high-performance products, building meaningful relationships with our customers, and delivering exceptional experiences.

We're seeking an experienced Digital Media Strategist to join our team and drive our demand generation strategies across digital channels. As a key member of our marketing team, you'll be responsible for managing our paid upper-funnel activity, working across new and existing channels, and increasing awareness, consideration, and traffic to our website.

About the Role:

  1. Manage the planning and buying of mid-to-upper funnel digital campaigns, including Paid Social, Video/YouTube, etc., owning the end-to-end management and delivery, ensuring time, budget & quality standards.
  2. Owning and progressing our relationship with key performance partners - Meta, TikTok, etc. - to evolve our brilliant basics, and ensure we're ahead of the curve with evolving industry trends.
  3. Driving our 'test and learn' roadmap to evolve how effectively and efficiently we can create Rapha demand. You will be expected to innovate and come up with creative ways to enhance campaign performance using new strategies, features, and technology.
  4. Identifying, building, and targeting relevant audiences to enrich both our long-term growth and short-term performance.
  5. Building a truly localized campaign plan to ensure that all of our demand generation activity is fully localized and relevant for our markets worldwide.
  6. Working with our wider internal Rapha teams (e.g., social, content, activation, clubhouses, PR) and wider business functions (e.g., CRM, e-commerce, web) to ensure our media plan serves the needs of the wider business.
  7. Providing regular reporting that will be shared internally and externally, and leads to clear actionable insight for driving improvements.
  8. Living the Rapha brand values through our media planning and execution, ensuring all product, copy, and assets that we communicate externally are up to the standards of the brand.

About You:

  • Proven knowledge and experience in media strategy, planning, and buying, with a focus on paid social and video campaigns.
  • Experience in delivering paid media strategy to drive improvement across commercial metrics.
  • Proven track record in delivering creative and innovative media strategy, ideas, and execution across different budget levels and channels.
  • Experience of working with large consumer brands with a direct-to-consumer digital focus, preferably across sports and/or lifestyle.
  • Highly motivated clear communicator with strong interpersonal skills.
  • Analytically minded, you will be taking large datasets across our Global performance campaigns to identify red flags, opportunities, and actions that will strengthen our strategy.
  • Experience in the media industry across client, agency, or media owner side, with expertise covering media and communications planning background from brand to demand, digital media led with a deep understanding of media buying, a strong understanding of media measurement and reporting methodologies, report writing, and presenting skills.
  • Excited to work as part of a fast-paced and agile team.

Salary: $85,000 - $110,000 per annum, depending on experience.

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