CRM Manager

1 month ago

London, Greater London, United Kingdom Wise Full time

About Wise

Wise is a global technology company building the best way to move and manage the world's money. Min fees. Max ease. Full speed.

We're on a mission to make life easier and save people money, whether they're sending money to another country, spending abroad, or making and receiving international payments.

As part of our team, you'll help us create an entirely new network for the world's money. For everyone, everywhere.

Job Description

We're looking for a CRM Manager to lead our B2B CRM strategy and implementation. The ideal candidate will own, shape, and deliver an effective communications strategy for Wise's business customers.

The role will be based in London and will deliver best-in-class customer communications. You'll work closely with our Product, Marketing Tech, Analytics, UX Research, and Product Marketing teams to define and execute the strategy for product and marketing customer comms.

Your Mission

  1. Lead and mentor a growing team of CRM professionals, fostering a culture of innovation and excellence.
  2. Manage internal technical and non-technical stakeholder communication.
  3. Develop and manage our B2B CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
  4. Utilise data-driven insights to segment our business customers effectively.
  5. Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty.
  6. Analyse campaign performance and use data and insights to identify opportunities for increasing engagement and conversion rates.
  7. Manage the customer database health with a focus on retention and engagement.
  8. Implement the localisation process for Wise's international campaigns.
  9. Maintain and implement a clear A/B testing plan.

About You

  1. Mid-senior level experience in a CRM role, with a strong focus on segmentation, lifecycle management, and stakeholder engagement.
  2. Strong track record of successful cross-channel lifecycle comms.
  3. End-to-end planning, development, and execution of large-scale engaging lifecycle campaigns.
  4. Customer-first attitude, with a deep understanding of customer segmentation.
  5. Excellent verbal and written communication skills.
  6. Comfortable working with different departments and senior stakeholders.
  7. Self-starter and impact-driven, with a passion for using data to improve campaign performance.

Desirable

  1. Experience in a product-driven B2B environment.
  2. Competency in coding HTML, CSS, and Shopify Liquid.
  3. Experience using SQL and other analytical tools.
  4. Experience using Braze or similar cross-channel marketing platforms.
  5. Experience working in an international organisation.

Additional Information

We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission, and able to progress in their careers.

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