Marketing Operations Specialist

4 days ago


Swindon, Swindon, United Kingdom Macfarlane Packaging Full time £35,000 - £40,000
Key Responsibilities:
  • Develop and execute comprehensive marketing strategies across multiple brands and business entities.
  • Generate ideas and plans for marketing several different brands and business entities.
  • Travel to different sites throughout the UK as appropriate to liaise with stakeholders and maintain awareness of activity and opportunities.
  • Conduct keyword research to identify trends and opportunities.
  • Engage with key stakeholders to ensure messaging is accurate and be aware of new products, projects, and opportunities.
  • Manage social media presence.
  • Create video content, including scripting, filming, editing, and uploading to various channels.
  • Photography of products, plus editing to optimise for web and print use.
  • Create internal communications, including company newsletters, event posters, signage, etc.
  • Collaborate with the wider Group marketing team to communicate plans and objectives.
  • Manage web activity, including management, qualification, and reporting on new enquiries generated by web activity.
  • Plan events and presence at tradeshows.
  • Ensure brand consistency across all platforms, activities, and customer touch points.
Requirements:
  • A solid background and/or understanding of marketing, preferably from a B2B perspective.
  • Experience in content creation, copywriting, digital marketing, SEO, Google Analytics, and email sending tools or marketing automation platforms.
  • Ability to think strategically, develop effective marketing plans and campaigns, analyse data and metrics, measure campaign effectiveness, and make data-driven decisions.
  • Experience with WordPress CMS, Adobe Creative Suite, and Microsoft Office 365 would be advantageous.
Benefits:
  • Competitive salary of £35,000-£40,000 per annum.
  • Annual bonus scheme.
  • 23 days' annual leave plus public holidays.
  • Long service awards.
  • Contributory pension scheme.
  • Free on-site parking.
  • Employee Assistance Program.


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