Digital Marketing Director
10 hours ago
About the Role
We are seeking an experienced and passionate Digital Marketing Executive to join our Insurtech client at a very early stage. The successful candidate will play a critical role in defining the company's marketing direction and achieving our ambitious goals.
This is a unique opportunity with a robust earning potential, enabling you to steer the company towards groundbreaking innovation. As a key team member, you will have the chance to manage and optimise the marketing technology stack, drive efficiency, and deliver high-impact marketing campaigns through data-driven decisions.
Key Responsibilities:
- Develop and implement an integrated marketing strategy to achieve revenue targets, working closely with the COO to regularly review and optimise all relevant digital marketing channels.
- Design and maintain marketing automation workflows and segmentation strategies to improve campaign performance and customer engagement.
- Oversee the development of a yearly CRM strategy to increase retention and improve KPIs, ensuring data integrity and compliance across all marketing technology systems.
- Maintain the company website, driving website development and content management initiatives to maximise revenue opportunities.
What We Offer:
- A competitive salary of £45,000 - £60,000 per annum.
- The opportunity to work with a dynamic Insurtech client, shaping their marketing direction and contributing to their growth.
- A collaborative and innovative work environment, fostering professional development and growth.
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