Spearhead Lifecycle Marketing Strategist
3 weeks ago
MyGwork, as an inclusive employer and a member of the LGBTQ+ business community, is seeking a Senior Lifecycle Marketing Manager to join our team.
Job Summary: We're looking for a skilled professional to lead our Lifecycle Marketing strategy, developing and executing personalized communications to millions of travellers worldwide.
Key Responsibilities:
- Program Leadership: Develop and execute Lifecycle communication programs, including triggered campaigns and targeted promotions.
- Program Design & Delivery: Create and optimize email and push marketing strategies to maximize traveller engagement and retention.
- Traveller Impact: Forecast and optimize campaign performance to meet budgets and targets.
- Personalisation & Optimisation: Design and deliver relevant communications that reflect traveller needs and add value to the relationship.
- Cross Functional Influence & Delivery: Collaborate with Design, Product, Engineering, and Data teams to create compelling Lifecycle comms.
- Line Management: Manage a small team, providing leadership, coaching, and development opportunities.
Requirements:
- Lifecycle Marketing: Extensive experience managing Lifecycle Marketing programs and strategies across email and push.
- Analytical Mindset: Proven track record building and optimizing communications that add customer value.
- Marketing Tools: Proficient in ESPs, workflows, segmentation, user journeys, personalisation, and automation strategies.
- Business Tools: Proficient in Microsoft Office and Atlassian tools.
- Stakeholder Management: Strong stakeholder management skills, with experience working across multiple teams.
About MyGwork: MyGwork is an inclusive employer and a member of the LGBTQ+ business community. We're committed to creating a workplace that values diversity and promotes equality.
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