Digital Experience Strategist
6 days ago
At Acquia, we empower ambitious brands to create digital customer experiences that matter. With our open-source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.
We are committed to providing an inclusive, transparent, efficient, and educational interview experience that cultivates exploration into career opportunities at Acquia. Our recruitment process is designed to empower you in making the most informed decisions.
Job Summary:The Senior Product Marketing Manager, Optimization manages the product marketing programs for the Optimization and Insights products. You will report directly to the Director, Product Marketing and work collaboratively with the product management team, marketing communications, and the performance marketing team to ensure the most effective plan to grow revenue for the company.
You will be responsible for developing go-to-market (GTM) strategies for the product families you're aligned to. This includes collaborating with the Global Marketing and Product Team on identifying the market opportunity and target buyer personas, defining the routes to market, developing GTM plans and messaging/positioning, validating the approach, working with a cross-functional team to implement the plan, driving sales pipeline, tracking and monitoring the success of the plan and revenue for the product.
Key Responsibilities:- Developing GTM strategies for the product families
- Collaborating with the Global Marketing and Product Team
- Working with the marketing team to develop thought leadership and demand generation content
- Preparing and delivering presentations as a subject matter expert at live events and webinars
- Driving sales pipeline and revenue growth
Estimated Salary: $120,000 - $150,000 per year, depending on your location and experience.
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