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Senior Digital Marketing Manager
2 months ago
We are seeking a highly skilled and experienced Senior Digital Marketing Executive to join our team at Sienna X. As a key member of our marketing department, you will play a crucial role in driving e-commerce growth and developing digital campaigns across our marketing channels.
This is a challenging and rewarding opportunity for a talented marketer who is passionate about digital marketing and has a proven track record of success in a similar role. You will have the opportunity to work closely with our Marketing Manager to develop and implement comprehensive marketing strategies that drive business growth and revenue.
Key Responsibilities- E-commerce Growth: Develop and execute strategies to drive online sales growth, focusing on customer acquisition, retention, and conversion optimization.
- Marketing Strategy: Collaborate with the Marketing Manager to create and implement comprehensive marketing strategies across all channels, including D2C, B2B, wholesalers, and retailers.
- Cross-Channel Marketing: Coordinate marketing efforts across all channels to ensure a cohesive and effective brand presence, including paid campaigns such as PPC & Meta.
- Analytics & Reporting: Monitor, analyze, and report on key performance metrics, using data to inform decision-making and optimize marketing campaigns.
- Campaign Management: Oversee the planning, execution, and performance of marketing campaigns across digital and traditional channels.
- Budget Management: Assist in managing the marketing budget, ensuring effective allocation of resources to maximize ROI.
- Market Research: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
- Content Oversight: Ensure that all marketing content is consistent with the brand's voice, tone, and values, and resonates with our target audiences.
- International Markets: Contribute to the development and execution of marketing strategies for overseas markets.
- Team Management: Lead and manage the marketing team in the Marketing Manager's absence, ensuring smooth operation and achievement of marketing goals.
- Experience: Minimum of 5 years of experience in a marketing role, preferably within the beauty or consumer goods industry at a senior level.
- Multi-Channel Marketing: Previous campaign experience and excellent knowledge of multi-channel digital media including, but not limited to PPC, Social Media, Email marketing and SEO.
- Leadership Skills: Proven ability to manage and lead a team, with experience stepping into senior roles when required.
- Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
- Strategic Thinking: Ability to develop and implement marketing strategies that align with business goals and drive growth.
- Communication: Excellent communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment with a flexible approach to changing priorities.
- Technical Skills: Proficiency in digital marketing tools and platforms, including WordPress, Shopify, Google Analytics, Meta Business Suite, SEO, Email Marketing.
