Strategic Email Marketing Specialist

4 days ago


Leeds, Leeds, United Kingdom Civica UK Ltd Full time

About the Role

Civica UK Ltd is seeking a highly skilled Email Marketing Executive to join our Marketing Campaigns team.

This is an exciting opportunity for an open, dynamic and bright marketing professional to spearhead and own email marketing campaigns aimed at driving new business and MQL generation.

Key Responsibilities

  • Plan, develop and execute engaging email marketing initiatives
  • Collaborate with the marketing operations team to define copy and design needs
  • Conduct A/B testing and evaluate most effective strategies
  • Identify and maintain target segmentation lists
  • Chart customer journeys and embed automation flows

Requirements

  • Proven campaign marketing expertise with a collaborative working style
  • Working knowledge of email best practice, including strategy and tactics
  • Experience of email marketing platforms and CRM systems
  • Formidable project management and problem-solving skills
  • Highly analytical and data driven decision making
  • Excellent communication skills

About Us

We're passionate about championing the use of technology in public services to improve outcomes for citizens and public sector organizations.

We offer a range of benefits, including:

  • Diversity & Inclusion
  • Focus on Learning
  • Giving Culture
  • Flexible Work

Why Work with Us

Join our team and be part of a company that makes a real difference to people and communities.

At Civica UK Ltd, we're committed to helping our people grow and develop their careers.



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