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Marketing Communications Specialist

2 months ago

Birmingham, Birmingham, United Kingdom ALLEGIANCE TECHNOLOGY LTD Full time

About the Role:

Allegiance Technology Ltd is seeking a highly motivated and experienced Marketing Communications Specialist to join our dynamic team. The ideal candidate will have a strong background in content marketing, digital media, email marketing, and customer relationship management.

Key Responsibilities:

  • Develop and execute marketing strategies to drive brand awareness, engagement, and lead generation.
  • Collaborate with cross-functional teams to create compelling content and campaigns that resonate with our target audience.
  • Manage and optimize digital marketing channels, including content marketing, social media, and email marketing.
  • Utilize marketing automation tools, customer relationship management systems, and analytics software to track and measure campaign performance.
  • Develop and maintain a deep understanding of our target audience, including their needs, preferences, and behaviors.

Requirements:

  • Proven experience in content marketing, digital media, email marketing, and customer relationship management.
  • Strong understanding of digital marketing principles, search engine optimization, and content optimization.
  • Proficiency in marketing automation tools, customer relationship management systems, and analytics software.
  • Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.
  • Creative thinking and problem-solving skills, with a keen eye for detail.
  • Ability to work independently and as part of a team, managing multiple projects and deadlines.