Marketing Automation Specialist

17 hours ago


Yeovil, Somerset, United Kingdom Screwfix Direct Ltd Full time
Job Summary

This Marketing Automation Specialist role is a fantastic opportunity to join our team at Screwfix Direct Ltd. As a specialist, you will be responsible for designing and executing direct-to-customer marketing campaigns to drive lifetime value, loyalty and spend using automated marketing systems.

The estimated salary for this position is £65,000 - £85,000 per year, depending on your experience and qualifications.

About the Job

In this role, you will design campaign strategies and execute direct-to-customer marketing campaigns to drive lifetime value, loyalty and spend using automated marketing systems. You will also develop and implement marketing campaigns using real-time data and traditional methods such as RFM segmentation, lifecycle journeys and triggered campaigns.

You will deliver marketing plans using various channels, with a focus on leveraging our highly rated App and other channels such as Direct Mail, SMS and targeted emails. Additionally, you will manage marketing budget and meet R.I. targets.

Your key responsibilities will include:

  • Using customer segmentation, data and reports to drive personalised marketing messages based on behaviour, product, channel and message
  • Interpreting campaign reports and analysis to make intelligence-led campaign decisions
  • Creation of bespoke campaign assets and promotions
  • Responsible for part of the CRM & Planning team budget and provide regular updates to the Senior CRM Marketing Manager
  • Support with third-party relationship management, including SLAs and service issues
  • Provide information and recommendations to the Air Traffic Control process with marketing plans, volumes and results
  • Support in the overall management of Direct Marketing plans and timing schedules
  • Provide cover across the wider team as and when required

Key Requirements:

  • Experience in direct marketing, particularly in using digital channels
  • Ability to interpret complex information and present it in a simple user-friendly format
  • Good Excel skills with the ability to interpret and translate data
  • Ability to work independently and meet strict deadlines
  • Ideally some previous experience working in a similar role within a multi-channel business
  • Experience and/or knowledge of campaign management and reporting software

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