Product Marketing Manager

7 days ago


West Yorkshire, United Kingdom Blair West Full time
Product Marketing Manager

Blair West is seeking a Product Marketing Manager to support a leading manufacturing business in developing its product roadmap and leading new product development.

The successful candidate will be responsible for overseeing the marketing function, with a focus on the product and customer at its core. This includes taking a lead in NPIP, ensuring commercial and engineering objectives are met at each gate, and monitoring and improving a dynamic lead generation platform.

The ideal candidate will have a strong understanding of both traditional and digital marketing methods, with a can-do, hands-on approach to events, exhibitions, visiting customers, and being in the market.

We value diversity and inclusion at every stage of the recruitment process and are committed to fairness, equality, and ongoing diversity training for our team.

Key Responsibilities:

  • Develop and execute the product marketing strategy
  • Lead new product development and launch
  • Oversee the marketing function, with a focus on the product and customer
  • Take a lead in NPIP and ensure commercial and engineering objectives are met
  • Monitor and improve the dynamic lead generation platform

Requirements:

  • Bachelor's degree in marketing, business, or a CIM qualification
  • Experience as a marketing manager with a proven track record in product management in an engineering, manufacturing environment


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