Strategic Retail Marketing Lead

2 days ago


Bath, Bath and North East Somerset, United Kingdom Vertical Advantage Full time
Job Title: Strategic Retail Marketing Lead

Salary: £68,000 (base) + £5,000 car allowance + 15% bonus

About the Role

We are seeking a highly skilled and experienced Strategic Retail Marketing Lead to join our team at Vertical Advantage. As a key member of our commercial team, you will be responsible for developing and executing strategic shopper marketing initiatives that drive sales and enhance the shopper experience.

Key Responsibilities
  • Develop and implement comprehensive retail media and shopper marketing strategies that align with brand goals and retail partner objectives across UK & Irish retail markets.
  • Identify key shopper insights and trends to inform marketing initiatives.
  • Plan and oversee the execution of multi-channel marketing campaigns, including digital ads, in-store displays, promotions, and events.
  • Collaborate with marketing teams to develop compelling marketing materials that resonate with shoppers.
  • BUILD AND MAINTAIN STRONG RELATIONSHIPS WITH RETAIL PARTNERS/AGENCIES TO ENSURE EFFECTIVE IMPLEMENTATION OF MARKETING STRATEGIES.
  • Negotiate and manage media placements within retail environments.
  • Utilize data analytics to measure the effectiveness of shopper marketing campaigns and make data-driven decisions.
  • Generate reports on campaign performance, shopper behaviour, and ROI to inform future strategies.

This is an excellent opportunity to leverage your expertise in shopper marketing and drive business growth. If you have a passion for innovation and a proven track record in delivering results-driven marketing campaigns, we encourage you to apply.



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