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Marketing Data Analyst

2 months ago

Stockport, Stockport, United Kingdom Stagecoach Group Full time
Marketing Analytics Specialist

About the Role

We are seeking a highly skilled Marketing Analytics Specialist to join our team at Stagecoach Group. As a key member of our marketing team, you will be responsible for analyzing and interpreting complex data sets to inform strategic decision-making and optimize marketing efforts.

Key Responsibilities

  • Assess the performance of our marketing campaigns and channels to identify areas for improvement
  • Develop and implement data-driven insights to inform marketing strategies and tactics
  • Collaborate with cross-functional teams to translate data insights into actionable recommendations for business improvements
  • Design and implement KPIs to measure the effectiveness of marketing initiatives
  • Stay up-to-date with the latest marketing trends and technologies to ensure our marketing efforts remain effective and efficient

Requirements

  • Proven experience in marketing analytics or a similar role
  • Strong understanding of marketing principles and strategies
  • Familiarity with digital marketing channels (including SEO, SEM, social media, and email marketing) and out-of-home/Above The Line (ATL) marketing channels
  • Demonstrated ability to utilize data modeling and statistical techniques to predict future marketing trends and outcomes

What We Offer

  • Defined Contribution pension scheme with employer contributions
  • Death in Service cover
  • 25 days holiday plus bank holidays
  • A Stagecoach Bus travel pass for you and a companion
  • Access to the Hapi platform with retail and leisure discounts
  • Private medical insurance
  • Access to our Employee Assistance Program

About Us

Stagecoach Group is a leading transportation company that values diversity and inclusion. We welcome applications from all, irrespective of background, gender, ethnicity, race, religion, beliefs, disability, neurodiversity, sexual orientation, or age.