SEO Manager

3 weeks ago

Manchester, United Kingdom Fashion Jobs Full time

Job Title: SEO Manager - Fashion Retail Expert

About the Role:

We are seeking a talented SEO Manager to join our team at Fashion Jobs. As a leading online fashion retailer, we offer a dynamic and exciting workplace, where creativity and innovation are valued and rewarded. As the SEO Manager, you will be responsible for supporting our onsite & technical SEO strategy, supporting key projects, reporting & new initiatives to help us drive efficiency and growth.

Your Responsibilities:

  1. Delivery of the SEO strategy and outlook.
  2. Ensure the website remains SEO optimised from a technical and content standpoint.
  3. Manage the team & task flow across all SEO touchpoints, with an increased focus on the technical side.
  4. Support the wider business, including ecommerce, VM and product teams for search insight, market demand and SEO recommendations.
  5. Feed into marketing campaigns from an SEO perspective.
  6. Use Google Analytics, SEMrush, Search Console, and similar tools to spot SEO trends, issues, and opportunities.
  7. Provide detailed analysis on any changes that impact SEO traffic and revenue.
  8. Ensure SEO activities align with business objectives and follow a revenue-first approach.
  9. Work closely with the translation team to ensure we deliver quality content for international expansion.
  10. Drive the SEO A/B testing plan with the tech & UX team to ensure we validate opportunities.
  11. Conduct extensive keyword research and gap analysis to ensure maximum product and landing page coverage.
  12. Increase ranking and traffic from SEO on key product categories and markets, including a focus on driving traffic from products in free Shopping listings.
  13. Ensure Digital PR campaign effectiveness and adjust as necessary.
  14. Lead for SEO on offsite SEO campaigns in target markets.
  15. Working with the Head of SEO to ensure SEO aligns with all digital channels for optimum results.

Requirements:

  1. 4-5 years SEO experience with a previous role in fashion retail will be beneficial.
  2. Demonstrative solution-oriented thinking, you excel at turning obstacles into opportunities.
  3. Your strong numerical skills and commercial awareness enable you to prioritise work effectively, focusing on the best effort-to-return ratio.
  4. Proven expertise in SEO that has resulted in impressive ranking performance in competitive search landscapes.
  5. Robust content expertise that shows how we can use content to benefit users commercially and enhance search performance.
  6. Proven experience in executing SEO campaigns aimed at securing topically relevant backlinks.
  7. A blend of creative and analytical skills with experience working with large volumes of data to extract actionable insight.
  8. Social media aware - you see SEO beyond Google and have experimented with social/TikTok SEO, using social listening to identify current trends.
  9. Strong experience with Microsoft Excel/Google Sheets to be able to do advanced reporting/analysis and support junior team members to create process efficiencies.
  10. Strong presentation skills with the ability to articulate and clearly explain the concept of SEO and requirements needed.
  11. Experienced in using GA4 alongside other SEO tools for example Search Console, Screaming Frog, SEMRush, AHREFs and more.
  12. Python, JavaScript, PHP, HTML experience will be beneficial.

What We Offer:

  1. 25 days holiday plus bank holidays
  2. Discretionary bonus scheme
  3. Company share scheme
  4. Life Assurance
  5. Company Pension Scheme
  6. Flexible working hours
  7. Free onsite Gym
  8. Employee assistance programme including 24-hour confidential helpline
  9. Our Reward Platform allows you to tailor your benefits to suit your needs - such as Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as coffee club or virgin experience days.
  10. 40% discount across 8 brands, 20% discount on Debenhams
  11. Discount & Cashback portal
  12. Season Ticket Loans
  13. Learning and development support and opportunities both internally and externally

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