Marketing Event Coordinator, UK
4 weeks ago
Marketing Strategy Overview
As a Marketing Event Coordinator at Guidewire, you will be responsible for defining and implementing strategic marketing plans and programs to achieve company goals, increase brand awareness, and drive sales. You will work collaboratively with local teams to ensure alignment and accountability across departments such as Sales, Alliances, Customer Success, and more.
Key Responsibilities
- Own the marketing strategy and ensure alignment and accountability across departments.
- Execute demand generation activities from concept and strategy creation to planning and execution, including pre/post event logistics, communications, budget management, digital marketing, post-event analysis, and vendor management.
- Leverage expertise in event management to facilitate productive engagement across departments, focusing on specific needs rather than both sides determining event requirements.
- Monitor and analyze campaign performance, provide regular reports on ROI, KPIs, and trends to inform decision-making, and make data-driven recommendations.
- Develop and manage the allocated marketing budget, ensuring efficient allocation for a positive return on investment.
- Foster collaboration with local teams to ensure social media engagement aligns with marketing initiatives.
- Stay informed about industry trends and competitor strategies to refine marketing strategies accordingly.
Requirements
- 5+ years of proven experience as a Marketing Event Coordinator or in a similar role.
- Field Marketing background
- Native English Speaker
- UK insurance industry experience would be a plus
- Knowledge of marketing software and tools (e.g., Marketo, Pathfactory, DemandBase, Thoughtspot, Google Workspace, Salesforce).
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