Digital Media Analyst Professional
3 weeks ago
Job Title: Senior Digital Media Analyst
We are seeking a highly skilled and motivated Digital Media Analyst to join our team at Source. The ideal candidate will have a deep understanding of digital media analytics and a passion for driving business growth through data-driven insights.
About the Role:
The Digital Media Analyst will be responsible for analyzing and interpreting large datasets to identify trends and opportunities for our clients. This will involve working closely with our media and client teams to establish campaign reporting and insight requirements, validating and verifying input datasets, and creating client-friendly dashboards and reports to provide actionable insights.
Key Responsibilities:
- Collaborate with media and client teams to establish campaign reporting and insight requirements
- Validate and verify input datasets to ensure accuracy
- Develop and maintain client-friendly dashboards and reports to provide actionable insights
- Build and deliver mid and end-of-campaign performance reports with actionable insights
- Maintain client and agency benchmark studies
- Liaise with external data, tech, and media suppliers to ensure top-quality service
- Conduct deep-dive analyses to identify growth opportunities for client businesses
- Facilitate self-serve BI across teams to enhance focus on high-impact areas
Requirements:
- Deep understanding of digital media analytics
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Experience with media data integration tools such as Supermetrics, Improvado, Funnel, or Alteryx
- Proficiency in SQL and database design
- Experience building and managing marketing performance dashboards using Power BI or Tableau
- Familiarity with automated data collation through web APIs
What We Offer:
We offer a dynamic and supportive work environment, competitive salary and benefits package, and opportunities for professional growth and development.
How to Apply:
If you are a motivated and experienced Digital Media Analyst looking to join a forward-thinking team, please submit your application, including your resume and cover letter, to [insert contact information].
We are an equal opportunities employer and welcome applications from diverse candidates.
Please note that we will only contact shortlisted candidates. Thank you for your interest in this role.
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