Head of Marketing Analytics

3 weeks ago


Bristol, Bristol, United Kingdom British Veterinary Association Full time
About the Role
We are seeking an experienced Head of Marketing Analytics to join our team as we build the world's best veterinary group. As a key member of the marketing team, this individual will lead the development and implementation of data-driven strategies to drive commercial growth across various markets.

This role requires a strong background in complex SQL and data warehouse management systems. The successful candidate will have experience mining, aggregating, and interpreting large complex data structures and sets, ideally with multi-category, territory, and brand retail data. They will also possess excellent communication skills to articulate and present complex ideas to a range of audiences.

The Head of Marketing Analytics will work closely with the marketing team to develop and implement data-driven strategies to drive commercial growth. This includes building and shaping the Group Marketing Insight and Analytics function from the ground up, including working with current architecture and introducing new tools where required to centralise all marketing & customer data.

Key Responsibilities:
• Develop and implement data-driven strategies to drive commercial growth.
• Lead and manage the I&A team, managing relationships with external research and customer data analytics partners.
• Refine the overarching marketing customer data, insights, and analytics strategy.
• Responsible for the Marketing, Insight & Analytics tools, systems, and dataflow.
• Deliver qualitative and quantitative insight into customer behaviour, attitudes, desires, and demographics.
• Own all Customer & Marketing reporting across channels within the business.

Salary: £60,000 - £75,000 per annum (dependent on experience).

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