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Legacy Campaign Manager
2 months ago
Clearwater People Solutions is seeking a highly skilled Legacy Campaign Manager to join our team. As a key member of our income generation team, you will be responsible for driving growth through creative campaigns and innovative fundraising strategies.
Main Responsibilities:- Oversee all day-to-day activities around legacy and in memory fundraising, ensuring seamless coordination and empowering broader teams to support delivery.
- Develop and deliver a variety of innovative, insight-led campaigns, evaluate their effectiveness, and provide future recommendations.
- Propel our Legacy Fundraising strategy forward and implement an In Memory Giving strategy aimed at boosting income.
- Spearhead the creation and development of a tribute fund programme, establishing and nurturing relationships with families and supporters.
- Innovate new approaches for donor acquisition, retention, and engagement while working closely with marketing and other teams to scale the impact.
- Manage the welcome experience for in memory donors and legacy enquirers, ensuring ongoing processes for thanking, stewardship, and donation processing are top-notch.
- Ensure all activities comply with GDPR, Fundraising Code of Practice, and best practice guidelines from the Chartered Institute of Fundraising.
- Collaborate with the Income Generation, Marketing, and Communications teams to maintain consistency in our brand and messaging.
This is an exciting opportunity for a motivated and experienced fundraising professional to make a real impact at Clearwater People Solutions.