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Senior Marketing Director

1 month ago

Bristol, Bristol, United Kingdom Jugo Full time

Marketing Strategy Role Overview

Jugo is a leading-edge digital experience and events agency, specializing in creating immersive and interactive experiences that drive engagement and deliver tangible results for top-tier brands. This role requires a deep understanding of sports marketing, retail, and eCommerce, bringing a wealth of experience in brand activations to propel our brand forward.

Key Responsibilities

  • Brand Strategy & Management:
    • Develop and implement a comprehensive brand strategy that aligns with the company's vision and goals.
    • Improve brand recognition within target markets through consistent and compelling messaging.
  • Content Marketing & Growth:
    • Develop and implement a comprehensive content marketing strategy designed to grow the brand and establish Jugo as an industry thought leader.
    • Increase engagement rates on content and drive inbound leads through content-driven strategies.
  • Social Media:
    • Create and manage a comprehensive social media plan.
    • Increase traffic from social media to the company website.
  • Sports, Retail & Brand Activations:
    • Manage the Arsenal and Jugo official partnership, maximizing effectiveness and results for Jugo.
    • Ensure each activation delivers a positive ROI.
  • Commercial Growth & ROI:
    • Work closely with the sales team to align marketing efforts with GTM strategy and business development goals.
    • Contribute to an increase in overall revenue through marketing-driven initiatives.

This is an exciting opportunity to join a dynamic team passionate about pushing the boundaries of what's possible in the digital and experiential space. If you're a seasoned marketing professional with a passion for sports, retail, and brand activations, we'd love to hear from you.