Digital Transformation Manager for CRM Excellence
1 week ago
Senior CRM Manager Role Overview
We are a dynamic team passionate about delivering exceptional results in a natural and inspiring environment.
Welcome to Center Parcs, the leading short break holiday provider employing over 10,000 staff across Head Office and six villages in the UK and Ireland.
Senior CRM Manager | Up to £64,000 per annum plus an attractive bonus scheme
This is an exciting opportunity to join our Digital team as Senior CRM Manager.
The role involves developing and implementing a comprehensive CRM strategy across all Center Parcs brands, including Center Parcs, Aqua Sana Spa, Corporate Events, Leisure, Food & Beverage, and Retail divisions for both the UK and Ireland.
Main responsibilities include planning, data analysis, workflow management, content creation, campaign execution, performance monitoring, database health management, and email/SMS/push system management.
Additional duties will involve maximising commercial marketing revenue and achieving bookings targets by collaborating with stakeholders. Effective budget management and performance monitoring are crucial, along with building a deep understanding of available channels and tools.
The successful candidate will have strong analytical skills to drive commercial decisions and strategy, excellent communication and organisational abilities, and experience in people management.
Working Hours
You will be contracted to work 150 hours over a 4-week period (37.5 hours per week). Normal working hours are Monday to Friday, 9am to 5pm, with dynamic working options available.
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