Digital Marketing Specialist
1 month ago
Role Overview
i2 Group, a Harris Computer company, is seeking a Digital Marketing Manager to join our marketing team. This role will be key to helping us deliver against our digital marketing plan and wider marketing initiatives.
The Digital Marketing Manager will report into the VP of Global Marketing and will be responsible for leading strategic digital marketing initiatives to help us grow our digital footprint and to further establish the i2 brand globally.
The primary focus is on customer and prospect nurture marketing through various digital channels including outbound email, content development, and social.
The analysis of data is also key to this role, and the Digital Marketing Manager will own the planning and delivery of the customer and prospect nurture campaigns to help us improve customer retention and lead generation both directly and through our channel.
The content plan is central to this success, and the Digital Marketing Manager will work in conjunction with the team to develop and implement a comprehensive content strategy.
The ideal candidate will have experience in digital marketing, marketing automation, and data analysis, and will be skilled in Hubspot for email marketing and website platform.
i2 Group offers an extremely competitive UK employee benefits programme, including 5 Personal Days leave entitlement and 25 days holiday and bank holidays.
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