Strategic Planning Director
11 hours ago
About Our Agency
We are a multi-award winning, independent agency based in the Midlands.
As a leading player in our field, we offer flexible working arrangements with 2 days spent in our office and 3 days from anywhere in the UK.
Description
The role of the Strategic Planning Director involves developing insightful and innovative strategies. This will require close collaboration with our creative, channel delivery and account management teams.
Main Responsibilities:
- To translate client goals into actionable plans for creative and channel deployment.
- To lead research projects with our partners to gain valuable insights into audience behaviour.
- Working closely with internal teams to ensure concepts align with the strategic vision.
- Identifying key audience segments and creating messaging and channel deployment plans.
- Conducting performance analysis to optimise future campaign ROI.
- Presenting strategic proposals and campaign updates to clients.
- Fostering internal and external stakeholder engagement.
Experience
This position requires a strong background in strategic planning within a creative/communications agency.
You should be able to think creatively and contribute to the direction of our creative and channel solutions.
Previous experience across research interrogation, brand positioning and communications planning is essential.
A proven track record of delivering successful creative brand strategies for well-known B2B and B2C brands is required.
Remuneration
- Hybrid working arrangement with 2 days in the office.
- Salary range £70,000 - £85,000 depending on experience.
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