Marketing Director, International Snacks Brand Development
2 weeks ago
At General Mills, we are committed to driving growth and innovation in our international markets. As a key member of our International Brand Development Team, you will play a critical role in shaping the future of our snacks business.
Key Responsibilities
- Contribute to annual planning milestones, recommending innovation strategy and pipeline anchored into a consumer-first mindset and supporting key markets' profitable growth.
- Lead a team of Senior Brand Managers and Brand Managers to orchestrate a cross-functional team in the development and execution of innovation and renovation pipeline.
- Build a funnel to ensure pipeline sufficiency with strong consumer desirability, industrial feasibility, and financial viability.
- Orchestrate Trade Sell development & Snacks Academy deployment with Category to drive strong internal and external engagement.
- Lead high-complexity strategic projects.
- Support Category on the development of PPA strategy & pipeline build.
- Line Management Team of 3: Senior Brand Manager/ Brand Manager/ Project Manager.
- Champion project management excellence, demonstrating best-in-class project management skills.
Requirements
- 6+ years of brand marketing experience in consumer goods.
- Prior experience in innovation and development, preferably with a strong grounding and experience in brand strategy, brand experience and in-market activation.
- Learning and growth oriented with a consumer-first mindset and experience in brand leadership.
- Ability to translate insights and trends into strategies and plans.
- Excellent project management skills, able to plan effectively, deliver on time, and delegate appropriately.
- Ability to excel when working with ambiguity; flexibly minded offering innovative solutions.
- Resilient, ability to overcome challenges in a creative way and to drive positive energy within the team.
- Experience in P&L management, commercially savvy with a good understanding of drivers of profitability.
- Passionate networker and connector with the ability to influence and inspire change, exceptional team player with the ability to work within and lead a cross-functional team.
- Inspiring communicator, able to influence and energize teams & convey a compelling vision with senior leaders.
- Passion for growth, able to develop strategies that step-change results.
What We Offer
- A Certified Great Place to Work, Certified Best UK Workplace and Best Workplace for Wellbeing & Women
- Flexible and employee-focused work culture
- Equal Employment opportunities
- Competitive package with benefits
At General Mills, we are committed to recruiting, retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. Come and be part of our team's journey. Hungry to Shape the Future.
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Uxbridge, United Kingdom General Mills Full timeAbout the RoleWe are seeking a highly skilled and experienced Marketing Manager to join our International Brand Development Team. As a key member of our team, you will be responsible for implementing our brand strategy to support our core business and innovation across our international markets.Key ResponsibilitiesContribute to annual planning milestones,...
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Uxbridge, United Kingdom General Mills Full timeJob Title: Marketing Manager, Snacks, International Brand Development TeamAt General Mills, we are seeking a highly skilled Marketing Manager to join our International Brand Development Team. As a key member of our team, you will be responsible for implementing the brand strategy to support our core business and innovation across our international...
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Uxbridge, United Kingdom General Mills Full timeJob Title: Marketing Manager, Snacks, International Brand Development TeamAt General Mills, we are seeking a highly skilled Marketing Manager to join our International Brand Development Team. As a key member of our team, you will be responsible for implementing the brand strategy to support our core business and innovation across our international...
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Uxbridge, United Kingdom General Mills Full timeAbout the RoleWe are seeking a highly skilled Marketing Manager to join our International Brand Development Team at General Mills. As a key member of our team, you will be responsible for implementing brand strategies to support our core business and innovation across international markets.Key ResponsibilitiesContribute to annual planning milestones,...
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Uxbridge, United Kingdom General Mills Full timeAbout the RoleWe are seeking a highly skilled Marketing Manager to join our International Brand Development Team at General Mills. As a key member of our team, you will be responsible for implementing brand strategies to support our core business and innovation across international markets.Key ResponsibilitiesContribute to annual planning milestones,...
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Uxbridge, United Kingdom General Mills Full timeAbout the RoleWe are seeking a highly skilled Marketing Manager to join our International Brand Development Team at General Mills. As a key member of our team, you will be responsible for implementing brand strategies to support our core business and innovation across international markets.Key ResponsibilitiesContribute to annual planning milestones,...
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Uxbridge, United Kingdom General Mills Full timeAbout the RoleWe are seeking a highly skilled Marketing Manager to join our International Brand Development Team at General Mills. As a key member of our team, you will be responsible for implementing brand strategies to support our core business and innovation across international markets.Key ResponsibilitiesContribute to annual planning milestones,...
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