Digital Planning Strategist

1 week ago


London, Greater London, United Kingdom Capstone Hill Search Full time
Job Title: Digital Planning Strategist

We are seeking a seasoned Digital Planning Strategist to drive the development of our head office innovation and creative hub. The successful candidate will work closely with the data and insights team, creative strategists, content and publishing experts, and creatives to help sector teams build compelling, effective, inspirational communications strategies and campaigns.

You will be an experienced professional operating at SAD / Associate Director level in an agency environment and well-versed in the world of PR and integrated communications. You will bring a deep understanding of digital customer journey planning across influencer, social, SEM, display, and eComm.

You will lead a team who develop digital strategies and eco-system plans for integrated clients across the whole digital consumer journey. You and the team will work closely with the content + publishing team and the data + measurement teams to ensure the solutions seamlessly blend the earned, owned, paid, and shared media strategies both on and offline.

Key Responsibilities:
  1. Breathe life into your strategic thinking by developing comprehensive digital strategies that incorporate industry best practices and are integrated and aligned with existing plans.
  2. Develop digital planning strategies across the earned, owned, paid, and shared spaces and demonstrate business impact through the whole digital consumer journey.
  3. Work closely with data + measurement teams to define new ways to measure the ROI of digital campaigns, define KPIs, and implement measurement and reporting methods to gauge success for client campaigns.
  4. Champion the importance of client satisfaction and service within the team, leading by example and encouraging positive client relationship building behavior and champion stand-out work.
  5. Drive growth through collaboration and teamwork, displaying a proven ability in running a team, controlling timelines and budgets, anticipating issues, and working towards the solution of complex problems.

Your exceptional writing skills will allow you to craft compelling proposals and act as an agency spokesperson, participating in thought leadership opportunities, public speaking at key trade shows, conferences, etc. Your confidence and presence will shine through in all interactions.



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