Digital Marketing Specialist
3 weeks ago
As a Digital Account Manager at House of Fashion Associates Ltd, you will be responsible for guiding a select group of the agency’s clients toward online success. You’ll craft strategies, implement campaigns, optimize performance, and analyze results across various digital channels.
Technical Account Onboarding:
Implement pixel tracking, conversion tracking, event tracking, and custom audience creation. Set up data feeds and integrate with CRM/analytics platforms.
Advanced Campaign Management:
Develop and execute multi-channel paid media campaigns across platforms like Google Ads (Search, Display, Video, Shopping), Facebook Ads, LinkedIn Ads, Snapchat, TikTok, and programmatic platforms.
Data-Driven Optimisation:
Utilize A/B testing, audience segmentation, and bid management strategies to optimize campaign performance and maximize ROI.
Performance Reporting & Insights:
Create detailed performance reports, providing actionable insights and strategic recommendations based on in-depth analysis of campaign data.
Technical Consulting:
Collaborate with account managers to provide technical guidance on website optimization, landing page development, and tracking implementation.
Proactive Growth Strategy:
Identify new opportunities for growth, including emerging platforms and technologies, to expand service offerings and drive client success.
Stay ahead of the Curve:
Stay current with the latest trends and best practices in digital marketing, including algorithm updates, ad formats, and targeting options.
Essential Skills & Qualifications:
Proven experience: Minimum of 4 years of hands-on experience managing medium to large digital media accounts (in-house or agency).
Technical proficiency: Advanced knowledge of Google Ads (including scripts and automation), Google Analytics, Google Tag Manager, and other web analytics platforms.
Platform expertise: Proficient in various ad platforms, including Facebook Ads, LinkedIn Ads, Snapchat, TikTok, and programmatic buying platforms.
Data-driven decision making: Strong analytical skills with the ability to interpret complex data sets and derive actionable insights to drive campaign performance.
Client-focused approach: Ability to understand client needs and translate them into effective digital strategies.
Technical understanding: Working knowledge of HTML, CSS, JavaScript, and website optimization best practices.
Familiarity with CMS platforms like WordPress and Shopify.
Excellent communication: Strong written and verbal communication skills to effectively convey complex information to both technical and non-technical stakeholders.
Proactive & collaborative: Self-motivated and able to work independently and collaboratively within a team environment.
Bonus Skills:
Experience with marketing automation platforms.
Knowledge of SEO and content marketing strategies.
Agency experience.
E-commerce experience.
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