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Academic and Communities Marketing Communications Specialist
1 month ago
We're looking for a skilled copywriter with a knack for social media and attention to detail to help us implement cutting-edge marketing campaigns and digital engagement strategies for Tech Nation's scaleup programmes, events, and the Global Talent Visa endorsement programme. As a Marketing Coordinator, you'll collaborate with our Marketing Manager and programme leads to contribute to our exciting initiatives.
Key Responsibilities:- Develop persuasive, targeted, and impactful copy for various marketing materials, including social media content, email campaigns, brochures, and website copy.
- Help craft and launch dynamic multi-channel marketing campaigns across programmes, events, and report launches.
- Command Tech Nation's vibrant social media presence across platforms, posting regularly and fostering a lively community.
- Produce the Tech Nation bi-weekly newsletter, including planning, writing, and designing content.
- Create eye-catching marketing assets, such as PDF brochures and social media visuals.
- Enhance and refresh website content to showcase Tech Nation's products and initiatives with optimal SEO.
- Track and monitor campaign progress against KPIs and populate marketing reports.
- Activate targeted email campaigns, managing data sets, email templates, HTML email design, and message copy.
- Configure event registration pages and lead generation forms.
- Work alongside the Tech Nation team, cohort members, and guests onsite at events, helping manage photographers and videographers and feeding into live social media coverage.
- Excellent copywriting skills with a demonstrated ability for digital storytelling.
- Social media marketing experience and knowledge across LinkedIn and Instagram.
- Sharp attention to detail with a keen eye for crafting stellar pieces of content.
- Startup mentality with excellent time management and problem-solving skills.
- Passion for delivering cutting-edge marketing campaigns for innovative concepts.
- Active interest in tech, startups, and entrepreneurship.
- Experience managing a website via a CMS like WordPress.
- Experience with CRM systems like Salesforce.
- Email marketing experience (MailChimp and Pardot knowledge an asset).
- Experience delivering on marketing KPIs and growing audiences.
We offer a range of flexible, discretionary benefits to our team, including 25 days contractual annual leave, enhanced discretionary leave provision, and more.