International Tourism Marketing Director

3 weeks ago


London, Greater London, United Kingdom GEN PLUS Group Full time

About GEN PLUS Group

GEN PLUS Group is a vibrant global collective of agencies pushing industry norms with a commitment to delivering exceptional results. Our dedication goes beyond the ordinary, creating connections that drive meaningful outcomes. As a leading Story-Teller, Story-Shaper, and Story-Maker, we unite the strategic communications of PRM, content creation expertise of NaF+, talent representation by SPANDY, and the innovative spirit of THEM AGAIN under one banner, fostering a culture of creativity and excellence.

Our cohesive team, GEN+, comprises over 3,000 industry experts from 60+ nationalities, all sharing a collective passion to innovate and lead. GEN PLUS Group ensures impactful outcomes for brands, businesses, and people globally by embracing diversity and fostering an environment of creativity and excellence.

Account Director, Destination Marketing

We are seeking an experienced Account Director to join our Destination Marketing team, overseeing a diverse portfolio of international tourism clients, including National Tourism Organizations (NTOs), Hotels, and Resorts. The ideal candidate will have a strong understanding of PR strategy, crisis management, and media relations, with a proven track record in executing successful PR campaigns.

Key Responsibilities

  1. Formulate a comprehensive media relations strategy to secure high-level placements across print, broadcast, and online media.
  2. Coordinate all public relations activities to ensure cohesive and effective communication.
  3. Harness existing media relationships and establish new contacts within business and industry media.
  4. Pitch to the media for editorial opportunities, both for clients and the agency.
  5. Craft compelling content, including press releases, pitches, and other editorial copy.
  6. Monitor, analyze, and effectively communicate PR results.
  7. Organize and host press trips to enhance media engagement.
  8. Evaluate potential partnerships, sponsorships, and advertising opportunities on an ongoing basis.
  9. Secure Influencer and Celebrity endorsements to amplify brand presence.
  10. Create and disseminate press releases to targeted audiences.
  11. Handle media inquiries and provide timely and accurate responses.
  12. Attend and manage key industry PR events to bolster brand visibility.
  13. Coordinate press conferences and other public appearances.
  14. Collaborate with the leadership team on new business pitches.

Requirements

  • Minimum 11+ years of experience in executing PR campaigns, with experience in the tourism industry being advantageous.
  • Strong understanding of PR strategy, crisis management, and media relations.

What We Offer

Access to a global network of specialized communicators collaborating with top-tier brands, exposure to internationally acclaimed clients and campaigns focused on both performance and purpose, the opportunity to be part of a passionate and supportive team, and attractive Health Insurance benefits.



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