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Senior Digital Marketing Manager

2 months ago

London, Greater London, United Kingdom The Career Agent Full time
About The Career Agent

We are a dynamic and innovative recruitment agency, dedicated to connecting top talent with exciting career opportunities. Our team is passionate about helping professionals like you take their careers to the next level.

The Opportunity

We are seeking a highly skilled Senior Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for leading our paid media strategy and driving business growth through data-driven decision making.

Key Responsibilities:
  • Lead Budgeting and Planning: Develop and execute a comprehensive paid media strategy across multiple channels, including paid search, paid social, display, and video.
  • Performance Marketing Expertise: Analyze and improve customer journey to drive conversions, and work closely with the marketing team to ensure messaging and creative is optimized.
  • Agency Management: Manage a performance marketing agency to ensure delivery against targets and monitor acquisition KPIs through dashboards and reports.
  • Business Growth: Deliver lead generation growth across key markets, while optimizing coach conversions through the marketing and sales funnels.
  • Team Collaboration: Work closely with the business to ensure alignment and drive business growth through data-driven decision making.
Requirements:
  • Experience: 3-5 years in media agencies or in-house digital marketing roles.
  • Skills: Google Ads, META, Google Analytics, digital marketing funnels, associated metrics, and KPIs.
  • Passion: Passion for health and fitness, ideally with experience in the industry.
  • Communication: Strong communication skills, both verbal and written.
  • Self-Starter: Tenacity to pitch ideas internally to get buy-in and budget.
  • Location: Based in Central London.
What We Offer:
  • Contract: Permanent.
  • Remuneration: Up to £60,000 depending on experience.