Marketing Manager
3 weeks ago
About Dyson's Marketing Role
Dyson is a leading technology company with a unique and complex product portfolio. We're seeking a skilled Marketing Manager to join our team and drive business growth in our Professional category.
The ideal candidate will have a strong understanding of B2B marketing strategies and experience in implementing global and local marketing campaigns. They will be responsible for improving the customer experience on our website and web shop, generating high-quality digital leads, and collaborating with sales teams to develop joint business plans.
Key Responsibilities
- Implement global and local B2B marketing strategies across all channels to drive traffic and sales.
- Improve the customer experience for professional clients on the company website and web shop.
- Generate and optimize high-quality digital leads through paid media, SEO, and programmatic campaigns.
- Collaborate with sales teams to develop strategies targeting specific audiences and create joint business plans.
- Develop and maintain professional content for the company website, ensuring SEO optimization.
- Track and analyze key performance metrics using tools like Salesforce.
About You
To succeed in this role, you'll need a minimum of four years of product or brand marketing experience, preferably in a B2B environment. You'll also need strong analytical skills, excellent verbal and written communication skills, and the ability to translate data into actionable insights.
Dyson is an equal opportunity employer and welcomes applications from all backgrounds. We're committed to creating a diverse and inclusive workplace that reflects the communities we serve.
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